Work
Enhancing User Experience in Aid Planning: Redesigning a Reporting Tool for Streamlined Aid Monitoring and Distribution Strategy.
UX Research
Usability Testing
Evaluative Research
User Interviews
Prototyping & Testing
Data Analysis
Worked with a humanitarian aid and disaster relief nonprofit to enhance an interactive reporting dashboard for one of their longest-running activations. Conducted UX research, including user interviews and usability testing, to identify pain points such as slow load times and navigation challenges. Focused on optimizing performance and refining the user interface to improve usability. These improvements streamlined data access, supported effective decision-making, and empowered users in high-pressure, time-sensitive relief operations.
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Optimizing Ticket Reservations on Mobile: Assessing Information Flow with Usability Testing and Eye-Tracking Insights
Evaluative Research
Usability Testing
System Usability Scale
Eye-Tracking
Heatmaps
Information Architecture
Worked with the Cooper Hewitt to enhance the user journey for prospective museum visitors, focusing on how they explore exhibitions and move toward reserving tickets on the mobile platform. Conducted in-depth UX research, leveraging eye-tracking technology and in-person usability testing to uncover pain points and user needs, optimizing the exploration and reservation flow with intuitive navigation and clear call-to-action elements. This work helped create a seamless, engaging experience that guides users from initial discovery through to ticket purchase.
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Leveraging Web Analytics: Transforming Data Insights into Meaningful User Engagement
Digital Analytics
A/B Testing
Cohort Analysis
Heatmaps
Clickstream Analysis
Information Architecture
UX Research
Worked with USA Rugby, a major sports organization over a month to analyze user behavior using Google Analytics and Hotjar. Focusing on visitor analytics, navigation, and content engagement, identifying key patterns and user needs. Conducted in-depth analysis to uncover pain points in the user journey and areas where navigation could be improved. The UX recommendations presented were used to enhance the overall user experience, streamline navigation, and optimize content visibility.
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Design System for Activation Reports:
Creating a Scalable System for Efficient & Consistent Reporting.
Design System
Co-Design Workshops
Generative Research
Prototyping & Testing
Design Best Practices
Information Architecture
Collaborated within a cross-functional team at a humanitarian aid and disaster relief nonprofit to develop a scalable design system and user-friendly templates that significantly streamlined the creation of aid operation reports. This system reduced report generation time, enhanced consistency across documentation, and provided intuitive UX elements, enabling teams to focus on refining metrics and ensuring visualizations communicate effectively, rather than spending time on formatting tasks.